About

Headshot Portraits

“Paula Froelich is the Worst Person in the World” (twice!)

Keith Olbermann

Time Magazine’s Person of the Year* (three times!)

Paula Froelich is a “straight talking woman from Ohio”

The New York Times

“Paula Froelich knows what she is talking about”

Donald Trump

NATJA award

A Broad Abroad is a travel and lifestyle brand that redefines travel media with cutting edge adventure stories, videos from around the world and unique social insight. With an emphasis on solo female travel and world cultures, ABA inspires people to get up off their butts, get out of the office, go somewhere and learn something. ABA was founded by the award-winning journalist Paula Froelich, who is pretty much up for anything – including skiing in Afghanistan. Not kidding.

Whether it’s creating content, building a social following, speaking publicly or telling branded stories across the globe, Paula has been credited with developing an entirely new travel category – from the known to the unknown and inspiring people to, “Be Bold. Be Brave. Reclaim Yourself.” Named one of Folio’s Top Women in Media in 2015 and considered one of the world’s foremost experts in travel, Paula is developing creative strategy, building partnerships and expanding “A Broad Abroad” across multiple platforms, online and off.

After 10 years as Deputy Editor for Page Six, New York Post’s famed gossip column, Paula was brought on as editor-in-chief, Yahoo Travel to relaunch the company’s travel site. Under Paula’s unique vision and leadership, the travel section developed from a landing page with a booking engine into a must-read destination for anyone interested in being inspired, entertained, and motivated to engage the world.

In four short months, Yahoo Travel became the largest travel content portal in the world, winning awards and consistently ranked #1 in the travel category under her leadership. Paula also oversaw video strategy across travel and launched several shows, including her video series, “A Broad Abroad,” the first female-hosted, travel adventure series of its kind. It averaged over one million views per week. In it, Paula invites viewers to explore the unknown and discover the unexpected in both familiar and exotic locales around the world. Merging storytelling with current culture, Paula’s unique perspective of a woman traveling abroad connects to both men and women in a way no other show has.

A gifted orator, Paula has been a featured speaker at the White House, the New York Times Travel Summit, the Mashable Media Conference, Advertising Week, PhoCusWright, Pure, TBEX, ATMEX, ATWS and more. In 2016 Paula was also hired by Maybelline to star in its Dream Velvet Master Class series  and is currently a Brand Ambassador for the American Express Platinum Card.

Paula is originally from Ohio and Kentucky and loves to travel to places where the USD still means something.

*1974: American Woman (I am woman!); 2006: You (so, me!); 2011: The Protestor (I protested!)

Comments: 29
  1. Hi Paula,

    My name is Shabrina Koeswologito and I solely run a travel blog for heyshabrina.com. Currently I’m having a project about Happiness. This project started when I’m searching for the meaning of Happiness. Through books and discussing with friends, colleagues, and family I have many answers how people perceive Happiness in their own way.

    Right now I would like to hear more from you about How Do You Define Happiness? It does not have to be a long sentence, it just small description on how you see Happiness from your perspective. Your responses would be featured in my blog. If you have something to share please send it to my email (k.shabrina@gmail.com). Below the list of profile you might want to share with the readers.

    Name = either full name or nickname even anonymous would be fine too.
    Country = please state your country as I plan to hear from all over the world too.
    Website = your own personal website for publish (not necessary)
    For confidential purpose, I will not publish your email.

    I really looking forward to read and learn from your Happiness perspective in your life.

    Cheers!

    Shabrina Koeswologito

  2. Hello,

    I’m Jane and am an avid reader and blogger, a passion which I think we share. I’ve been writing contents on the web professionally since 2010. I share my experience through articles on Travel, Culture, History, Lifestyle and many more.

    Your blog “abroadabroad.com”is probably one of the most interesting ones I’ve seen recently and with due reason. I was wondering if I could do a guest post for your blog.

    I would like to write on “Finest Places That You Must Explore in Australia “or any other suggested topic for your blog.

    It would be an honor to see my article published on your site.

    I look forward to hearing from you.

    Regards,
    Jane Roberts.

  3. great to come across your stuff on yahoo travel ) great things!

    let there always be a road

    ps – you might want to put Mexico at least in the “Central America” category. North America would be an even better choice.

  4. found you on yahoo and was so interested in how you got to where you are (travel and journaling). Very inspiring, just goes to show that REAL PEOPLE actually have dream jobs! keep it up!

    -Samanta

  5. Love your video on yahoo on your visit to San Juan, Puerto Rico, but would love to see the whole show on San Juan Puerto Rico. I can only find the 3mins 3second video thru Google search engine. Could you direct me to where I can see the whole segment on your visit to San Juan, Puerto Rico.

    Gracias, Ivy

  6. Pingback: Anonymous
  7. I really enjoy your videos. You allow me to experience travel to many places I may not see. I like to travel but can only go so often until I save up for each trip. Wishing you the best.

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