“Paula Froelich is the Worst Person in the World” (twice!)
Time Magazine’s Person of the Year* (three times!)
Paula Froelich is a “straight talking woman from Ohio”
The New York Times
“Paula Froelich knows what she is talking about”
A Broad Abroad is a travel and lifestyle brand that redefines travel media with cutting edge adventure stories, videos from around the world and unique social insight. With an emphasis on solo female travel and world cultures, ABA inspires people to get up off their butts, get out of the office, go somewhere and learn something. ABA was founded by the award-winning journalist Paula Froelich, who is pretty much up for anything – including skiing in Afghanistan. Not kidding.
Whether it’s creating content, building a social following, speaking publicly or telling branded stories across the globe, Paula has been credited with developing an entirely new travel category – from the known to the unknown and inspiring people to, “Be Bold. Be Brave. Reclaim Yourself.” Named one of Folio’s Top Women in Media in 2015 and considered one of the world’s foremost experts in travel, Paula is developing creative strategy, building partnerships and expanding “A Broad Abroad” across multiple platforms, online and off.
After 10 years as Deputy Editor for Page Six, New York Post’s famed gossip column, Paula was brought on as editor-in-chief, Yahoo Travel to relaunch the company’s travel site. Under Paula’s unique vision and leadership, the travel section developed from a landing page with a booking engine into a must-read destination for anyone interested in being inspired, entertained, and motivated to engage the world.
In four short months, Yahoo Travel became the largest travel content portal in the world, winning awards and consistently ranked #1 in the travel category under her leadership. Paula also oversaw video strategy across travel and launched several shows, including her video series, “A Broad Abroad,” the first female-hosted, travel adventure series of its kind. It averaged over one million views per week. In it, Paula invites viewers to explore the unknown and discover the unexpected in both familiar and exotic locales around the world. Merging storytelling with current culture, Paula’s unique perspective of a woman traveling abroad connects to both men and women in a way no other show has.
A gifted orator, Paula has been a featured speaker at the White House, the New York Times Travel Summit, the Mashable Media Conference, Advertising Week, PhoCusWright, Pure, TBEX, ATMEX, ATWS and more. In 2016 Paula was also hired by Maybelline to star in its Dream Velvet Master Class series and is currently a Brand Ambassador for the American Express Platinum Card.
Paula is originally from Ohio and Kentucky and loves to travel to places where the USD still means something.
*1974: American Woman (I am woman!); 2006: You (so, me!); 2011: The Protestor (I protested!)