I’ve been traveling the world – mostly by myself or with small groups – for a while now and on these trips I started noticing something: I was not alone. As in, the majority of other travelers on the road in the off beat places I’d go to, were women traveling solo. Not all of them were single, some were married or dating, but they all wanted the experience for themselves. But when I’d come back Stateside, none of the media or advertising were matching my experiences – in fact, not only was all programming definitely aimed at men, but when I talked with media and ad execs, they always said they wanted the male demo because that was where the money/audience was. I thought that smelled fishy. So I did some research of my own. Turns out I was right. Behold: my research!
(And from my pal Jo Piazza’s site for her awesome book, Love Rehab – MORE awesome stats).